A new visual language and brand campaign for the University for the Creative Arts (UCA). Affirming the economic power of the UK’s creative industries, this new campaign positions creativity, to prospective students, as both a viable career path and an essential contributor to national growth…

This campaign arrives at a pivotal moment for the sector, as universities face growing financial and political pressures. Reframing creative education as a strong, future-ready investment, the campaign objective is to strengthen UCA’s position as one of the UK’s leading, industry ready, arts and creative universities.