Partnered with Interbrand to create a key component for Ford Racing’s rebrand. This dynamic new visual identity captures the grit, energy, and iconic spirit of ‘America’s Race Team’.

To bring the identity to life, the team created an adaptive motion language derived from the stripes of the US flag. The resulting ‘racing landscapes’ are 3D terrains composed of digitally mapped iconic race sections, including the Nürburgring’s ‘Karussell’ and Laguna Seca’s ‘Corkscrew’. This brings motion and depth to the overall brand system, turning abstract racing motifs into something with real presence.